Webinar Archives | Nielsen

Webinar: Cracking the code of brand success in emerging media channels

carlbudlong — Fri, 22 Sep 2023 16:37:04 +0000

Webinar | Sep 21, 2023

Cracking the code of brand success

in emerging media channels

Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape?

Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this exclusive session, we uncover what drives brand lift and awareness across emerging media platforms, drawing from our comprehensive analysis of over 1,000 U.S. ad campaigns spanning podcasts, influencer marketing, and branded content.

Discover:

Why marketers are gravitating towards podcasts, branded content, and social influencer marketing to connect with growing audiences.

What content resonates and understand its impact on enhancing your brand presence across emerging media.

The latest trends and insights in this dynamic landscape.

We’re joined by Arica McKinnon, VP of Commercial Growth & Strategy at Nielsen for Campaign Analytics and Angela Povia, VP of Client Consulting.

Interested in learning more about Brand Impact?

Learn more

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Building brands with sports sponsorship

pallavibhoj — Wed, 14 Jun 2023 12:31:37 +0000

Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value.

Bridget Nelson, Head of Brand Performance and Audience Research at MassMutual, joined us as we discussed:

The role of sports sponsorship in MassMutual’s marketing mix
Using data to evolve a brand’s sponsorship strategy
Optimizing sponsorship investments by holistically measuring impact on business objectives

The post Building brands with sports sponsorship appeared first on Nielsen.

Streaming Sports: The New Frontier

honeyshah — Thu, 29 Sep 2022 12:21:18 +0000

Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers and sponsors. But where brands find their audience—and how they engage with them—continues to evolve, as viewing options increase and more consumers look to streaming for their sports fix.

Deirdre Thomas, Nielsen’s Managing Director of U.S. Audience Measurement, and Mediahub Worldwide’s Cheryl Jean Claude recently spoke at Brandweek 2022 about how brands and agencies use insights to make intelligent media mix and allocation decisions when it comes to sports and streaming.

Check out the on-demand session below to learn more about the following key takeaways:

Audiences are increasingly gravitating to streaming options, with streaming winning the largest piece of the total viewing pie (35%) for the first time in July (Nielsen, The Gauge).

The NFL’s Thursday Night Football streaming package on Amazon Prime (which Nielsen is measuring in a first-of-its-kind deal) and Major League Soccer’s exclusive streaming deal with AppleTV are evidence of this new streaming-first frontier when it comes to watching live sports.

Investing in the correct mix of advertising across broadcast, streaming, social and influencer marketing is critical in reaching a brand’s target audience.

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Webinar: 3 budgeting strategies to boost media ROI

honeyshah — Mon, 29 Aug 2022 06:11:00 +0000

Media measurement has never been easy. But now, as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand & sales sustainably. In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks insights from over 150,000 global studies to determine what’s really driving media ROI.

Watch the webinar to learn:

How to optimize media budgets
The key to determining the right channel mix
How to overcome measurement hurdles

For additional insights, download our 2022 ROI Report.

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닐슨미디어, ‘디지털 마케팅 퍼포먼스 극대화’ 위한 디지털 웨비나 개최

kyojinakao — Fri, 08 Oct 2021 00:00:17 +0000

13일(수) 오후 3시, 디지털 마케팅 캠페인에 최적화된 솔루션 소개 ‘디지털광고시청률(DAR)’ 및 ‘인플루언서 스콥’으로 디지털 캠페인 효율성 제고

2021년 10월 08일 – 글로벌 미디어 정보 분석 기업 닐슨미디어코리아(대표 조선국)가 13일 오후 3시 ‘닐슨 글로벌 솔루션을 활용한 디지털 마케팅 퍼포먼스 극대화’를 주제로 디지털 웨비나를 진행한다고 밝혔다.

최근 닐슨미디어가 출시한 디지털 마케팅 캠페인 솔루션들을 소개하는 자리로, 디지털 광고 효과를 통합 측정하는 ‘디지털광고시청률(DAR·Digital Ad Ratings)’과 데이터 기반 인플루언서 마케팅 솔루션 ‘인플루언스 스콥(Influence Scope)’에 대한 활용 방법과 실제 사례를 설명한다. 브랜드 마케터·광고 대행사·미디어 등 디지털 마케팅 캠페인을 집행하거나 계획하고 있다면 누구나 참여할 수 있으며, 디지털 미디어 플랫폼 및 효율적인 캠페인 운영과 효과 측정 등 다양한 인사이트를 얻을 수 있다.

한국 광고 시장은 팬데믹과 미디어 소비 성향 변화로 전통 미디어인 TV와 신문에서 디지털 플랫폼으로 급격히 이동하고 있다. TV 시청률을 비롯한 전통 미디어의 광고 효과 측정과 데이터 분야에서 다양한 경험을 축적해온 닐슨미디어는 디지털 마케팅 영역에서도 데이터 기반 전략 솔루션을 선보이며 역량을 넓혀가고 있다. 전 세계 다양한 기업의 효율적인 디지털 마케팅 캠페인 운영과 퍼포먼스 극대화를 지원해왔으며, 글로벌 시장에서 검증된 전문성을 국내에 도입했다.

디지털광고시청률(DAR)은 PC·스마트폰 디지털 광고 캠페인의 고객에 대한 나이·성별을 포함한 인구 통계를 측정하고 다양한 관점의 디지털 통합광고 성과 지표를 제공해 집행 중인 캠페인을 최적화하고 집행 수익을 극대화하도록 지원한다. 닐슨 인플루언스 스콥은 유튜버·틱톡커·블로거·게이머 등 다양한 인플루언서를 활용하는 마케팅의 효과적인 전략 수립과 집행을 위한 데이터 기반 인플루언서 마케팅 솔루션이다.

전 세계 1억명과 국내 7만 명 인플루언서 데이터를 활용해 기업들이 브랜드 캠페인에 적합한 인플루언서를 선정하고, 신뢰할만한 데이터를 기반으로 성과를 측정해 체계적이고 비용 효율적인 마케팅을 운영할 수 있도록 한다. 이날 웨비나에서는 해외에서 활용했던 글로벌 브랜드의 활용사례들도 선보일 예정이다.

닐슨미디어코리아 조선국 대표는 “디지털 마케팅 시장이 빠른 속도로 성장하고 있지만, 효과 측정과 검증에 대해서는 표준화돼 있지 않다”며 “한정된 마케팅 예산으로 과학적이고 전략적인 미디어 집행을 원하는 국내 광고주에게 닐슨 미디어는 글로벌 표준을 제시해 디지털 광고 운영의 퍼포먼스를 극대화할 수 있도록 지원하고 있다”고 말했다.

The post 닐슨미디어, ‘디지털 마케팅 퍼포먼스 극대화’ 위한 디지털 웨비나 개최 appeared first on Nielsen.

How The World’s Biggest Sports Properties Engaged Fans in 2020

kolsen — Fri, 02 Jul 2021 05:10:17 +0000

The connection between fans and sports is a continually evolving relationship, with new trends and dynamics developing every year. Many of the largest global sports entities have been at the forefront of building their fan bases and actively engaging them to develop a natural and mutually beneficial conversation. Fans around the world expect more content and new ways to access their favorite events. Sports entities have responded by creating new content types, with greater volume, increased frequency and higher value engagements.

Watch experts from Nielsen, Facebook, Formula 1 and One Championships for an insightful on-demand discussion focused on Nielsen Sports’ newest report How the World’s Biggest Sports Properties Engaged Fans in 2020 which looks at some of the leading global sports properties, their content distribution through both digital and broadcast, and the strategies fueling growth.

Learn more about Nielsen Sports solutions here.

The post How The World’s Biggest Sports Properties Engaged Fans in 2020 appeared first on Nielsen.

eMarketer Tech Talk: Streaming Demystified—A Marketer’s View

pallavibhoj — Mon, 28 Jun 2021 13:00:00 +0000

The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape. In just one year, Nielsen estimates that the percentage of homes that can stream has risen from 18% to nearly 30%.

With expanded measurement capabilities, marketers can see the true scale of the growing streaming ecosystem and measure the impact of new revenue to include branded in-show integrations.

On June 17, eMarketer moderated a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.

Watch this on-demand webinar and learn:

The true scale of the growing streaming ecosystem, and what it means for marketers
The biggest monetization opportunities for content creators and brands in streaming
Who’s watching which platforms, and where advertisers can reach unique audiences

For additional information visit our Streaming Video Ratings solutions page.

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Back to the Drawing Board: Media Planning Through Uncertainty

kolsen — Wed, 03 Feb 2021 23:17:24 +0000

The norms for media planning have been completely reset due to changing consumer habits—greatly accelerated by COVID-19. The data and processes that marketers once relied on need to be adjusted to reflect the current environment and its lingering effect.

Watch experts from Nielsen and our guest Forrester for an insightful on-demand discussion focused on:

The latest trends around ad spend and media consumption and the impacts of COVID-19 on the industry
How brands can take an agile approach, supported by data, to create effective marketing plans today
Next steps to plan for the uncertain future to drive your business forward

For help with your ad spend and media planning, learn more about Nielsen’s Ad Intel, Clear Decisions and Media Impact solutions.

The post Back to the Drawing Board: Media Planning Through Uncertainty appeared first on Nielsen.

Not Your Traditional Ads: Proving the Impact of Branded Content

kolsen — Fri, 11 Dec 2020 10:02:00 +0000

From branded educational video series to strategic product placements in TV shows, we’ve seen an explosion of branded content. These marketing opportunities seamlessly unite entertainment and editorial content with advertiser messaging—making ads much more creative.

This on-demand webinar discusses:

Practical applications in developing branded content;
Best practices for publishers, gathered from Nielsen research and content testing; and
Tagless measurement solutions for various ad formats—compliant with IDFA privacy updates.

Learn how to incorporate branded content into your own marketing plans and measure success.

Learn how we can help you understand the impact of your branded content.

The post Not Your Traditional Ads: Proving the Impact of Branded Content appeared first on Nielsen.

Thriving Through Disruption Panel: A New Playbook for CPG & Retail Advertisers

kolsen — Mon, 23 Nov 2020 22:34:02 +0000

We’re living in a world of disruption, and it’s becoming harder for consumer packaged goods (CPG) and retail brands to make meaningful connections with consumers. From the rise of new and unlikely competition to changing demographics and global movements stressing social issues, marketers have to plan against a myriad of nuanced cultural events and trends. The COVID-19 pandemic has added a new layer of complexity, disrupting shopping patterns and forcing brands to rethink how they engage consumers across every touchpoint.

Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion focused on:

How COVID-19, social unrest and the economic downturn have accelerated consumer’s demand for digitally driven and authentic brand experiences;
What it takes to build marketing strategies that are resilient to change and effectively boost sales both online and offline; and
Why brands and retailers must partner in new ways to meet consumers needs today and beyond.

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