Thailand – November 20, 2023 – Ahead of its “Future of Media 2024 Conference”, Nielsen, a leader in TV, digital and streaming measurement in Asia, has released its latest data on the region’s changing media landscape.

Nielsen’s Consumer & Media View (CMV) data reflects Asia’s rapid adoption of digital platforms, with 64% of viewers now opting for streaming video services.

Despite this surge in digital demand, linear TV still attracts the big bucks when it comes to advertisers. From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share (68%), followed by digital (16%) – a demonstration of digital’s ascendency, while simultaneously asserting TV’s dominance.

According to Nielsen, smartphone penetration across Asia has now reached 90%, cementing the changing media consumption and interaction habits of the region. 

Indonesia and Thailand are the biggest consumers of content “on-the-go”, with viewership on smartphones hitting 62% and 64% respectively.

Key Market Insights

TV Usage

Traditional TV viewership remains strong, with Taiwan the largest at 98%, followed by Malaysia at 86%

Internet Usage

South Korea (98%), Taiwan (98%), and Malaysia (95%) lead the way

Mobile Streaming

As mobile streaming grows rapidly across Asia, some markets are emerging as standouts. The leaders are: Indonesia (69%) and Malaysia (86%) – both huge users of streaming services

The disparity between linear TV viewership and internet usage highlights the unique dynamics of Asia – a consequence of the region’s diverse market and demographics.

However, it’s not uniform. In South Korea – a market with 98% internet penetration, linear TV still commands a whopping 97%.

President of Commercial for Asia, Arnaud Frade, said: “As budgets get tighter, and pressure grows to be seen and heard, marketers in Asia are doubling-down on targeting the right audiences. In our region, multi-screen viewing is already the norm – and streaming channels are only going to grow. I look forward to covering this in more detail at our conference this week, but the key is leveraging this, which means effective cross-media measurement, which Nielsen is actively working to deliver in key markets across the region”.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen, APAC
[email protected] +61 404 088 462

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Naobumi is an industry leader, with extensive experience in marketing, media strategy, and business operation. With his unparalleled knowledge of the media ecosystem, he will lead  Nielsen’s Japan Advertiser and Agency team to driving sales in Japan, developing long term strategic partnerships within the industry. He will report to Aaron Rigby, Managing Director of Advertisers & Agencies, Audience Measurement Asia.

Naobumi brings over 17 years of experience in marketing across multiple platforms and industries. He’s held leadership positions at several prestigious companies including Mindshare, Station, McCann Health, and K&L.

Naobumi arrives at Nielsen during a time of transformation, as the business increases its focus on digital strategy and reprioritising operations to better service its clients –  most notably Japan’s leading advertisers and agencies.

Aaron Rigby, Nielsen Asia Managing Director (Advertisers & Agencies) said: “The appointment of Naobumi shows Nielsen’s commitment to driving measurement innovation and delivering the industry’s growing need of measurement data. His impressive experience and skill set in the industry makes him a perfect fit for the mature market like Japan. I’m looking forward to his leadership in accelerating the company’s growth.”

Naobumi Otaki said: “I’m thrilled to join Nielsen and lead the team to achieve growth in one of the most prestigious markets in the world. With the media landscape changing rapidly, it’s an exciting time to contribute to the business as it shapes the future of media in the region. I’m looking forward to working closely with Japan’s Advertisers and Agencies to make Nielsen their long-term strategic business partner.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

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Polish viewers spent more time watching video content on their TVs in October: traditional TV viewing increased by 10% and streaming increased 14% compared with September 2023.

On traditional television, viewers’ were attracted to information content, which was related to the election campaign and its culmination in the form of the parliamentary elections in Poland, which took place on October 15. News channels recorded a 34% increase in viewership compared with September.

 In streaming, the viewership of both Netflix and YouTube, the main online platforms watched on TV screens, increased from September by 17% and 12%, respectively. Along with a bigger audience for platforms like Canal+Online, Disney+ and Player, the share of streaming increased 0.2%, to account for 6.8% of TV in October.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.

The post The Gauge™: Poland | October appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: October 2023. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico October 2023 appeared first on Nielsen.

On October 5, 2023, more than 2,260 Nielsen employees across 39 countries volunteered for our eleventh annual Nielsen Global Impact Day (NGID). NGID is our annual day of service that brings our community and culture to life. Nielsen volunteers collectively logged more than 10,000 volunteer hours across 350+ events and individual activities for nearly 300 organizations. 

Nielsen employees volunteer to support the communities where we live and work. “Volunteering is the compass that guides us through the winds of change, pointing us towards a purpose greater than ourselves,” said Benjie Lu, Executive Director – Digital Operations for Asia Pacific and Cares and Green BRG Regional Leader for Asia Pacific. “In times of transformation, I’ve witnessed volunteering programs like NGID not only ignite employee engagement but also foster a resilient spirit within organizations. When we give back to our communities, we strengthen the bonds that hold us together, and in doing so, we find the strength to navigate any storm with unwavering unity and purpose.” And volunteering doesn’t just happen on NGID—all employees have 24 hours of annual volunteer time to use not only during our global day of service but throughout the year. 

This global initiative is the annual call to action for Cares, one of Nielsen’s 13 Business Resource Groups (BRGs), which focuses on driving social action through volunteering. With the guidance of Cares leaders, more than a hundred employees across the company mobilized to lead volunteering events around the world and encourage their peers to participate. 

For example, Nielsen volunteers made flashcards to support the elderly with digital inclusion, sorted and packaged food, cleaned up parks and beaches, conducted workshops on leadership skills, created maps to aid humanitarian organizations, provided connection and companionship to the elderly, and so much more. 

As part of our company’s purpose to power a better media future for all people, Nielsen also collaborated with Common Impact for our first in-person skills-based volunteering event at our New York City office. 28 Nielsen volunteers worked in teams to propose solutions and provide actionable recommendations to four nonprofits driving representation in media and technology and the use of technology for social impact. The participating nonprofits included: AI4ALL, The National Association of Broadcasters Leadership Foundation (NABLF), The Paley Center for Media, and Potential Energy Coalition. Teams worked on a variety of projects covering website strategy, audience targeting, sponsorship growth, and data management. In a follow-up survey, all of the nonprofits reported they will be able to use or implement the work created and guidance provided in the next 12 months. 

“While we’ve done virtual skills-based volunteering events before, it was amazing to see how this in-person experience really deepened the engagement between Nielsen volunteers and the nonprofits,” said Andrea Bertels, Vice President, Corporate Citizenship at Nielsen. “All the benefits of skills-based volunteering— exposure to senior leaders, sharing expertise across sectors, innovative thinking from using your skills in a new context, and a deeper social impact for nonprofits, just to name a few—came to life at this event.” 

While our annual day of service is a high-point of our volunteering efforts, Nielsen’s commitments to our communities are year-round. As part of our ESG goals, we are striving to increase employee participation in community-oriented programs to 30% by 2024, and contribute $30 million in pro bono data, public reports and other support to organizations and efforts powering the better media future that we all envision. In 2022, we achieved 24.3% participation in community programs and provided an estimated $21.7 million in kind donations through pro bono projects and skills-based volunteering.  

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As demand for deeper audience insights continues to grow, industry leaders GWI and Nielsen have announced the Nielsen GWI Fusion, enabling customers to uncover more comprehensive insights, increase reach and engagement, and unlock thousands of advanced audiences. 

With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

By overlapping Nielsen’s currency-grade National TV measurement with GWI USA, media buyers are given a detailed view of today’s diverse consumers with more than 250m people represented – how they think, feel and behave – that goes beyond demographics. Users will benefit from a deeper level of analysis to craft impactful advertising and marketing strategies, from deciding on the most impactful combination of media to reach their audience to showcasing the benefits of media efforts.

Through integrating GWI USA’s national sample of 80k annual respondents, users are able to analyze targets by their media behaviors and get cross-media rankers on their audiences. Users can also apply GWI segments to evaluate variables like time spent, duplication, reach and frequency. Additionally, for a more holistic view of the media landscape, users can leverage those same audiences across data-driven linear. This capability is also expected to be available for Nielsen ONE cross-platform measurement services in the future.

“The industry has shown increasing demand for more advanced audience insights that connect key targets to their media consumption across platforms,” said Angela Girardin, SVP of Audience Intelligence at Nielsen. “The Nielsen GWI Fusion empowers users with rich audience data and insights that will enable them to effectively plan, transact and measure across platforms against the audiences that matter most.”

Tom Smith, CEO at GWI, said: “The combination of Nielsen’s unrivalled view of the media landscape, and GWIs deep consumer insights, provides a far more advanced picture of target audiences and how they engage with media. This means more precise planning and measurement and better audience engagement – something we know really matters to our combined customers.”

These datasets will be available to all agencies and advertisers, including Publicis, who has worked closely with GWI and Nielsen to advance their offerings over time and enable data sets that more accurately reflect the U.S. consumer population. 

“We are excited that Nielsen and GWI have come together to expand and improve their data sets to help advertisers better reach various consumer segments,” said Helen Katz, EVP, Research, Publicis Media. “We look forward to leveraging this new, fused data set and incorporating it into our existing tools and platforms to further enhance our planning, buying and optimization across audiences.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About GWI

GWI is modernized consumer research – global, on-demand, and accessible to everyone, not just data experts. It’s a platform designed for companies that want fresh and insightful data about their consumers. Values, purchase journeys, media usage, social media habits – we cover it all. With data from nearly 3 billion people across 50+ countries, GWI has become the go-to for agencies, brands and media companies that want to know what really drives their audience to action. For more, visit www.gwi.com.

Press Contacts

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With Russian and Belarussian athletes disallowed from competition in nearly all Olympic sports since February 2022, results data upon which the Gracenote Virtual Medal Table methodology relies is skewed. Therefore Russian and Belarussian athletes have been omitted from these initial analyses.

Snapshot

Gracenote’s VMT forecast projects the United States will win the most medals overall at Paris 2024. If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second but on a similar medal total to the 2016 Rio Olympics. The 75 medals currently forecast for China would be 14 fewer than the country’s total in Tokyo two years ago though.

Great Britain is expected to slightly improve on its performance in Tokyo with the Gracenote VMT forecasting an increase of one medal to 65. Gold medals could be significantly down though as the British team is on 17 golds. 

Japan is forecast to produce a similar medal winning performance as last time, when the country hosted the Olympics. However, Japan’s gold medal count is expected to suffer a sharp drop.

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States, and its forecast total of 27 gold medals would be almost as many as France’s total number of medals at the last Olympics.

Russian athletes

With competitors from Russia and Belarus being banned from international competition in most Olympic sports since February 2022, it is not possible to assess potential performance accurately for Belarus or an eventual NOC allowing Russian competitors to take part at Paris 2024. For this reason, Russian and Belarussian competitors have been dropped from the Virtual Medal Table for now. 

The top-five medal winning countries

United States

(Paris 2024 projection: 127 medals, Tokyo 2020: 113)

The US is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 127 medals is 14 more than the total claimed by Team USA in 2021. The United States team has medals projected in 28 different sports in the Virtual Medal Table, one sport fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with 48% of US medals projected to be won in those two sports.

China

(Paris 2024: 75, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will again drop back from Tokyo’s total of 89 medals. Diving, shooting, weightlifting and table tennis are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. Host nation France appears to be in contention with China to finish second highest on gold medals, behind the United States.

Great Britain

(Paris 2024: 65, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era. 

Japan

(Paris 2024: 56, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to come close to that performance in terms of total medals. Gracenote’s opening Virtual Medal Table has the Japanese team dropping back by just two medals in comparison to two years ago. However, the number of gold medals likely to be won by Japan is expected to be close to being halved, from 27 to 15. Medals are forecast in 21 different sports, equaling Japan’s record from Tokyo 2020. 

France

(Paris 2024: 53, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 18 different sports at each Olympics this century but medals are now projected in 22 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		38	44	45	127
China		33	20	22	75
Great Britain		17	22	26	65
Japan		15	15	26	56
France		27	17	9	53
Australia		15	17	17	49
Italy		13	15	20	48
Netherlands		16	9	13	38
Germany		10	14	13	37
Canada		7	7	9	23

Countries Ranked 6 to 10 on the Virtual Medal Table

Australia

(Paris 2024: 49 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will improve again on its 2021 performance in a year’s time with over 40 medals for the sixth time in the last eight Olympics. Achieving this will rely on the success of the swimming team. The 20 medals forecast by Gracenote’s Virtual Medal Table is broadly in line with the three best Olympic performances by Australia’s swimmers – 2008 (20 medals), 2021 (20) and 2000 (18).

Italy

(Paris 2024 projection: 48, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 48 medals across 18 different sports, four more than in Tokyo. Italy may also get close to challenging its 40-year-old best gold medal total of 14, set at the Los Angeles Olympics in 1984. The VMT projects Italy to win the eighth most gold medals, behind the United States, China, France, Great Britain, Netherlands, Australia and Japan.

Netherlands

(Paris 2024: 38, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris in a year’s time. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and this looks like it could increase at the 2024 Summer Games. However, success in a year’s time will primarily depend on four sports; rowing, cycling – track, cycling – road and athletics.

Germany

 (Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 could continue that trend but Gracenote’s Virtual Medal Table projects 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than four medals for the German team are forecast by the VMT in a single sport.

Canada

(Paris 2024: 23, Tokyo 2020: 24)

Current projections from the Gracenote Virtual Medal Table suggest that Canada will perform similarly to its medal-winning performance in Tokyo. That was a record for Canada in a non-boycott year. Like its neighbor the United States, Canada’s potential success is rooted in athletics and swimming which are expected to deliver 58% of the country’s medals.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Korea Republic		6	4	12	22
Brazil		8	4	9	21
Spain		6	6	9	21
Hungary		2	12	4	18
Ukraine		2	7	9	18
Turkiye		5	6	4	15
Serbia		5	2	6	13
Kenya		4	2	7	13
Uzbekistan		3	4	6	13
Poland		5	4	2	11

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Denmark		4	4	3	11
Jamaica		2	5	4	11
Kazakhstan		2	1	8	11
Switzerland		1	3	7	11
Georgia		4	3	3	10
Iran		4	2	4	10
Belgium		3	4	3	10
Czech Republic		3	3	4	10
New Zealand		5	2	2	9
Romania		2	3	4	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

NEW YORK – October 19, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced today that LG Ad Solutions will provide Nielsen with its ACR data for use in its national TV measurement service, giving Nielsen the largest ACR data footprint in the industry. LG Ad Solutions is providing Nielsen with ACR data for both linear and CTV measurement, providing greater stability for Nielsen National TV audience estimates. Nielsen is also receiving LG ACR data at the household level.        

Through this agreement, advertisers activating campaigns on LG smart TVs will have the opportunity to receive ‘Always On’ streaming measurement and big data from LG Ad Solutions via Nielsen ONE Ads starting in the first quarter of 2024. Nielsen will measure all ad impressions, inclusive of co-viewing, on advertisers’ campaigns, giving advertisers a broader view of performance metrics to fuel cross-platform campaigns.

In addition to the big data expansion, the deal unlocks CTV data for Nielsen’s Ad Intel solution, enabling an increased level of measurement and visibility into competitive advertising spend. This allows Nielsen to gain advertising intelligence capabilities on streaming platforms in addition to its existing linear capabilities, providing advertisers and agencies more valuable insight into their ad performance on the platforms.

“Nielsen is on a path to evolve measurement through use of big data sets, and our deal with LG Ad Solutions is a landmark moment in our journey,” said Ameneh Atai, GM, Audience Measurement. “The continued acquisition of ACR data combined with Nielsen’s representative panel allows Nielsen to provide the most accurate modern audience measurement of linear ads as well as increase coverage of CTV.”

“Agencies and brands working with LG Ad Solutions can now seamlessly benefit from Nielsen ONE Ads measurement data and essential metrics, including co-viewing across millions of smart TVs and connected devices,” said Alistair Sutcliffe, Head of Product at LG Ad Solutions. “This collaboration with Nielsen exemplifies our dedication to industry interoperability and underscores LG Ad Solutions’ strategy of fostering a forward-looking data approach with our strategic partners, prioritizing both consumers and advertisers for the overall benefit of the industry.”

With this arrangement LG Ad Solutions joins recently announced Comcast, as well as Vizio, Roku, Dish and DirecTV, further increasing Nielsen’s big data footprint to enable smarter decisions around linear campaign spend and optimization for customers. Similarly, this arrangement continues Nielsen’s increase in CTV campaign coverage via direct integrations that leverage big data, joining Netflix, Sling, Samsung, Vizio, Amazon, Roku and Hulu.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

Contact

Landon Oakum
Sr. Communications Manager, Nielsen
[email protected]

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New York – October 18, 2023 – Nielsen, a global leader in audience measurement, data and analytics, announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark. This launch is the first step in a global rollout of deduplicated, comparable, and comprehensive measurement of audiences across all platforms and media types. The timing of the rollouts and specifics of the solution will vary by market.

Nielsen ONE enables publishers and platforms to know exactly who is watching what in order to reach audiences that matter most, and gives media buyers the power to plan, optimise and measure campaigns with confidence. By aggregating viewing across distribution channels, Nielsen ONE Content will give the industry a deeper understanding of the value of content to guide content development strategies, media planning, and, ultimately, content distribution agreements. Nielsen ONE Ads offers an unparalleled view of the audience at each step of the media journey: from who saw an ad, to how the campaign was delivered to audiences, and what actions those audiences took as a result.

“Launching Nielsen ONE Content and Ads globally helps us power a better media future and is a truly transformative step towards achieving deduplicated cross media measurement,” said Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. “Nielsen ONE Content going live in Denmark is an important landmark for the industry and for the future of measuring audiences across platforms and devices to provide deduplicated metrics. Denmark has always been a trailblazing market for us when it comes to measuring audiences and launching Nielsen ONE is further proof.”

Nielsen will focus on three primary guiding principles as it delivers cross-media measurement across the globe.

• Cross-platform: Adhering to rigorous measurement standards and working closely with relevant industry parties, Nielsen ONE enables comparability across all platforms so that media buyers and sellers have the most comprehensive view of their audiences. 
• Coverage: Using the best data available in each market* to ensure that it has the most robust coverage across all devices, platforms and services. Nielsen will continue to expand its coverage with direct integrations with digital publishers and streaming services.
• Quality: Nielsen will continue to enhance the quality of its measurement products to ensure they accurately reflect today’s viewing habits across devices. Utilising the Nielsen ID system, which incorporates panel, third-party identity data and direct publisher integrations, Nielsen ONE gives the industry an accurate understanding of true persons-level viewing.

Global availability of these solutions will vary and the ability to deduplicate across computer, mobile, Linear TV and Connected TV (CTV) will be based on market level data availability. Nielsen ONE Ads has been available from 26 September in the following markets: Australia, Brazil, Canada, Denmark, France, Germany, India, Indonesia, Italy, Japan, Mexico, Norway, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Thailand, and the United Kingdom.

Source

*Nielsen has access to different data sets in different markets, and relationships with the Joint Industry Committees (JICs) and digital platforms.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Ben Gold
[email protected]
+44 7816 252 017

The post Nielsen ONE launches globally appeared first on Nielsen.

Seoul, South Korea  – October 17, 2023  – Data released today by Nielsen Ad Intel, Asia’s most comprehensive ad spend monitoring service, has revealed which automotive manufacturers invested the most in advertising across the nation for the first half of the year.

Nielsen’s list of South Korea’s Top 10 highest spending automotive advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and June this year.

Auto giant Hyundai topped the list, followed by Kia and Volvo, respectively. KG Mobility, more commonly known as KGM, also made the list, coming in at number five, with South Korean auto manufacturers making up three of the top five companies on the list.

Overall, for the first half of the year, the automotive industry in South Korea invested a massive ₩200,076,225,000 into advertising, making it one of the nation’s most valuable sectors for advertisers.

Inho Um, Director of Nielsen Media Korea, said, “This Nielsen Ad Intel data highlights the facts that advertising remains the cornerstone for brands seeking to engage and communicate meaningfully with South Korean consumers. The automotive industry’s enormous investment in advertising for the first half of the year is clear evidence of this.

While the likes of Hyundai, Kia, and Volvo top our list, understanding who spends what and where provides valuable insights for everyone in the sector, and local and regional market data is an absolute necessity for savvy marketers in 2023.”

Nielsen Asia Managing Director (Advertisers & Agencies), Aaron Rigby added, “Knowledge is power in the highly competitive and rapidly-evolving South Korean ad market. Nielsen Ad Intel offers a comprehensive, cross-platform view of the region, covering everything from television and online media to radio, out-of-home, and print. This kind of 360-degree perspective is essential. As brands, agencies, and media owners navigate an increasingly complex environment, Nielsen Ad Intel data provides a critical roadmap. It enables them to optimise their ad spend, maximise ROI, and gain the competitive intelligence needed to get the jump on their competition. If you need to understand the advertising ecosystem around you to improve your own strategies, then you need Nielsen Ad Intel.”

Click here to find out more about the latest Nielsen Ad Intel spend data.

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact
Dan Chapman
Assoc. Director, Communications, Nielsen APAC
[email protected]
+61 404 088 462

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