Polish viewers spent more time watching video content on their TVs in October: traditional TV viewing increased by 10% and streaming increased 14% compared with September 2023.

On traditional television, viewers’ were attracted to information content, which was related to the election campaign and its culmination in the form of the parliamentary elections in Poland, which took place on October 15. News channels recorded a 34% increase in viewership compared with September.

 In streaming, the viewership of both Netflix and YouTube, the main online platforms watched on TV screens, increased from September by 17% and 12%, respectively. Along with a bigger audience for platforms like Canal+Online, Disney+ and Player, the share of streaming increased 0.2%, to account for 6.8% of TV in October.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.

The post The Gauge™: Poland | October appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: October 2023. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico October 2023 appeared first on Nielsen.

With Russian and Belarussian athletes disallowed from competition in nearly all Olympic sports since February 2022, results data upon which the Gracenote Virtual Medal Table methodology relies is skewed. Therefore Russian and Belarussian athletes have been omitted from these initial analyses.

Snapshot

Gracenote’s VMT forecast projects the United States will win the most medals overall at Paris 2024. If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second but on a similar medal total to the 2016 Rio Olympics. The 75 medals currently forecast for China would be 14 fewer than the country’s total in Tokyo two years ago though.

Great Britain is expected to slightly improve on its performance in Tokyo with the Gracenote VMT forecasting an increase of one medal to 65. Gold medals could be significantly down though as the British team is on 17 golds. 

Japan is forecast to produce a similar medal winning performance as last time, when the country hosted the Olympics. However, Japan’s gold medal count is expected to suffer a sharp drop.

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States, and its forecast total of 27 gold medals would be almost as many as France’s total number of medals at the last Olympics.

Russian athletes

With competitors from Russia and Belarus being banned from international competition in most Olympic sports since February 2022, it is not possible to assess potential performance accurately for Belarus or an eventual NOC allowing Russian competitors to take part at Paris 2024. For this reason, Russian and Belarussian competitors have been dropped from the Virtual Medal Table for now. 

The top-five medal winning countries

United States

(Paris 2024 projection: 127 medals, Tokyo 2020: 113)

The US is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 127 medals is 14 more than the total claimed by Team USA in 2021. The United States team has medals projected in 28 different sports in the Virtual Medal Table, one sport fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with 48% of US medals projected to be won in those two sports.

China

(Paris 2024: 75, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will again drop back from Tokyo’s total of 89 medals. Diving, shooting, weightlifting and table tennis are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. Host nation France appears to be in contention with China to finish second highest on gold medals, behind the United States.

Great Britain

(Paris 2024: 65, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era. 

Japan

(Paris 2024: 56, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to come close to that performance in terms of total medals. Gracenote’s opening Virtual Medal Table has the Japanese team dropping back by just two medals in comparison to two years ago. However, the number of gold medals likely to be won by Japan is expected to be close to being halved, from 27 to 15. Medals are forecast in 21 different sports, equaling Japan’s record from Tokyo 2020. 

France

(Paris 2024: 53, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 18 different sports at each Olympics this century but medals are now projected in 22 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		38	44	45	127
China		33	20	22	75
Great Britain		17	22	26	65
Japan		15	15	26	56
France		27	17	9	53
Australia		15	17	17	49
Italy		13	15	20	48
Netherlands		16	9	13	38
Germany		10	14	13	37
Canada		7	7	9	23

Countries Ranked 6 to 10 on the Virtual Medal Table

Australia

(Paris 2024: 49 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will improve again on its 2021 performance in a year’s time with over 40 medals for the sixth time in the last eight Olympics. Achieving this will rely on the success of the swimming team. The 20 medals forecast by Gracenote’s Virtual Medal Table is broadly in line with the three best Olympic performances by Australia’s swimmers – 2008 (20 medals), 2021 (20) and 2000 (18).

Italy

(Paris 2024 projection: 48, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 48 medals across 18 different sports, four more than in Tokyo. Italy may also get close to challenging its 40-year-old best gold medal total of 14, set at the Los Angeles Olympics in 1984. The VMT projects Italy to win the eighth most gold medals, behind the United States, China, France, Great Britain, Netherlands, Australia and Japan.

Netherlands

(Paris 2024: 38, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris in a year’s time. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and this looks like it could increase at the 2024 Summer Games. However, success in a year’s time will primarily depend on four sports; rowing, cycling – track, cycling – road and athletics.

Germany

 (Paris 2024: 37, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 could continue that trend but Gracenote’s Virtual Medal Table projects 37 medals, the same as in Tokyo. The German team is forecast to win medals in 20 sports, the third lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than four medals for the German team are forecast by the VMT in a single sport.

Canada

(Paris 2024: 23, Tokyo 2020: 24)

Current projections from the Gracenote Virtual Medal Table suggest that Canada will perform similarly to its medal-winning performance in Tokyo. That was a record for Canada in a non-boycott year. Like its neighbor the United States, Canada’s potential success is rooted in athletics and swimming which are expected to deliver 58% of the country’s medals.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Korea Republic		6	4	12	22
Brazil		8	4	9	21
Spain		6	6	9	21
Hungary		2	12	4	18
Ukraine		2	7	9	18
Turkiye		5	6	4	15
Serbia		5	2	6	13
Kenya		4	2	7	13
Uzbekistan		3	4	6	13
Poland		5	4	2	11

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Denmark		4	4	3	11
Jamaica		2	5	4	11
Kazakhstan		2	1	8	11
Switzerland		1	3	7	11
Georgia		4	3	3	10
Iran		4	2	4	10
Belgium		3	4	3	10
Czech Republic		3	3	4	10
New Zealand		5	2	2	9
Romania		2	3	4	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: September 2023. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

The post The Gauge™: Mexico September 2023 appeared first on Nielsen.

Young viewers, aged 4-15, spent, on average, 7 minutes less in front of the TV screen in September than in August. In contrast, viewers aged 35-44 spent 6 more minutes in front of the TV than in August 2023. This increase mainly reflected new schedules on the primary, traditional channels: both continuations of well-known titles and new programs. Additionally, before the parliamentary elections scheduled for October, interest has increased in news content: news channels and news programmes gained more audience.

These factors contributed to an increase in the share of traditional TV channels viewership and a decline in the share of video streaming in total TV usage. Among streaming players, Netflix and YouTube slightly lost shares in September, while Disney+, HBO MAX and Player increased their shares.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.

The post The Gauge™: Poland | September appeared first on Nielsen.

YouTube remained the most frequently watched streaming platform, accounting for  2% share in the time spent watching content on the TV screen, up 0.1 percentage from July). Netflix retained its 1.7% share of TV usage, unchanged from July.

None of the remaining streaming platforms grouped in the “Other streaming” category has yet reached the viewing threshold to be broken out separately in the Gauge.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.

The post The Gauge™: Poland | August appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: August 2023. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

The post The Gauge™: Mexico August 2023 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: July 2023. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.

The post The Gauge™: Mexico July 2023 appeared first on Nielsen.

YouTube was the streaming leader for the third straight month, capturing a record share of 1.9% of TV (up 0.1 percentage point from last month). Netflix, by comparison, gained 0.2 percentage points, capturing 1.7% of total TV in July.

Apart from YouTube and Netflix, we observed a jump in the streaming viewership also of other global OTT platforms like Max, Amazon Prime, but none of them have yet reached 0.5% share on TV.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.

The post The Gauge™: Poland | July appeared first on Nielsen.

While most small businesses struggled financially during the pandemic, diverse-owned businesses were hit the hardest. As part of Nielsen’s commitment to supporting diverse-owned media companies, Nielsen hosted a “consulta-thon” on Global Impact Day 2022. Nielsen volunteers offered pro-bono consulting services to diverse-owned companies, helping them to create pitches and marketing strategies to engage investors and advertisers.

Ashton Media Group, KSDY and Latino Hustle Group, all diverse-owned, ad-supported media companies, joined Nielsen for the consulta-thon: each of them bringing a specific project to consult with Nielsen specialists about. The companies brought their media kits —looking for assistance in their digital storytelling, media kit improvements, and for recommendations in pitching. Ashton Media Group received a media plan from the Nielsen team which addressed  privacy concerns, reassuring audiences of the steps taken in their data privacy. Nielsen refreshed KSDY’s media kit with updated language, insights into the primary audience, recommended sponsorships for their news channels, and promoting their shows, team, and channels—all supported by Nielsen data. Nielsen equipped Latin Hustle Group with a campaign focused on engaging Las Vegas Hispanics for their radio station, Fiesta! 98.1.

“Offering Nielsen employees the opportunity to contribute our expertise to empower diverse-owned media companies was the highlight of the year,” said Stacie de Armas, SVP, Diverse Insights and Initiatives. “We rolled out the program earlier in the year but seeing my colleagues dig deep into it and connecting directly with the companies showed that we are truly making a difference.”

As part of our diverse-owened media program, Nielsen is also partnering with the  National Minority Supplier Development Council (NMSDC) to reimburse the certification costs for companies to become a Minority Business Enterprise. This certification elevates minority-owned companies, helping them stand out to corporate members who are looking to connect and partner with MBEs.

The post Supporting business diversity appeared first on Nielsen.