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Hone in on the segments that matter most. Build, plan, activate and measure your audience segments across platforms and devices.
Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel audience targeting.
Consumer & Media View
Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing strategies.
Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.
Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.
Understand your consumers; what they think, how they spend their time, shopping patterns, media behaviors, demographic insights, and more.
Gain deep insights into the competitive media advertising landscape and discover how to differentiate your brand from competitors.
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more.
Determine the best allocation for your marketing budget by testing the outcome of every possible advertising scenario.
Reach, influence, and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints.
Understand the consumer’s path to purchase with the world’s leading syndicated collection of customer journey analytics across nearly all major categories.
Predict the ROI of your marketing campaign’s performance with a sophisticated budget allocation and preparation tool powered by machine learning algorithms.
Find out where your customers are consuming media at a national or a local level with insights into your target audiences, their lifestyles, and media preferences.
Let’s discuss your business needs