Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
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In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Nuance is a critical consideration for any creator, distributor or brand thinking about engaging with Hispanic audiences.
Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire representation in…
In this report, Nielsen explores the media platforms and content that draw Asian Americans to help marketers, content…
Nielsen’s 2022 Being Seen on Screen report provides a benchmark for measuring diverse representation on TV.
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
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