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Audio measurement


Measure your audio audience wherever and however they’re listening

Today’s media environment is highly complex and it’s becoming increasingly difficult for advertisers to understand how to plan their advertising and deliver optimal results. Nielsen makes it easy for advertisers to measure their audio channel activations and determine their rightful place in the media mix.

Through a variety of measurement technologies, we’re able to hone in on the key performance indicators that illustrate how your audio campaigns reach engaged local and national audiences. Combined with our television and digital measurement capabilities, we’re able to show you how audio specifically—and uniquely—affects your overall campaign strategy.

Nielsen measures all things audio–broadcast radio, streaming, and podcasting–in all corners of the country and across all platforms. We utilize best-in-class audience measurement techniques to recruit and maintain representative participation from all segments of the population, including the hardest-to-reach demographics.


The industry standard for digital advertising measurement

Industry trusted

Industry trusted

Prove your advertising performance with accurate data trusted by 21 of the top 25 global advertisers.

People-based verification

People-based verification

Reach unique audiences with unbiased, representative ad measurement verified by people-based panels.

Comprehensive coverage

Comprehensive coverage

Analyze and optimize your media strategy with comprehensive coverage across computers, mobile and CTV.

Holistic measurement

Holistic measurement

Better understand reach, manage frequency and deliver ads to target audiences with more impressions.

Use cases

Reach millions of engaged listeners across platforms and devices

Digital measurement for advertisers and agencies

Media buyers

Reach engaged local and national audiences using the science of measurement to connect with impassioned consumers.

Planners: Use Nielsen Media Impact to determine the optimal allocation of your media and maximize the reach and frequency of your campaigns.
Buyers: Use Nielsen Audio and Podcasting Buying Power to find the best placements for your brand’s advertising.
Advertisers: Measure the outcomes of your ad campaign’s by sales lift, return on ad spend (ROAS), and brand perception.

Digital measurement for publishers and platforms

Media sellers

Communicate accurate, current, and trusted insights about local and national listening habits to help drive sales and advertising revenue.

Owners: Track your portfolio performance and benchmark against your competition.
Sellers: Build the best stories to showcase the strengths of your station or podcast for advertisers.
Programmers: Understand where there are opportunities to tweak your programming to attract new listeners and shore up weak spots.


Additional resources for Nielsen Audio customers:

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