Skip to content

Podcast solutions


Understand your podcast audience

Podcast advertising is gaining significant momentum in the marketplace. Consumer engagement with podcasts is on the rise, and ad revenue continues to grow as well. With more ad dollars in the U.S. going to podcasting, marketers, content creators and media owners need to understand the effectiveness of podcast advertising and analyze insights about the growing podcast market. 

Nielsen’s suite of podcasting solutions enable you to understand the behaviors of podcast listeners so you can reach the right consumers and drive ROI. Nielsen’s podcast solution framework spans from discovery to optimization, with each solution illuminating a specific step within the workflow.


Discover, plan, optimize & activate around podcasts


Descriptive metadata to power meaningful search, discovery & recommendations


People-based verification

Helps buyers and sellers connect brands with both podcast program titles and genres


Comprehensive coverage

Utilize Nielsen cross device and data to create addressable segments to promote to advertisers


Measure the impact of ad exposure on brand health metrics

Let’s discuss your business needs