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Sports gave broadcast channels a second straight month of viewing gains in September
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
TV & streaming5m read
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ArticleTV content distribution is evolving, and audiences are reaping the benefits
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
TV & streaming5m read
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ArticleBroadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
TV & streaming4m read
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ArticleAs the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
TV & streaming5m read
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Featured
2023 Women’s World Cup
Nielsen’s essential sports data hub for the Women’s World Cup 2023 will update you on the predictions, standings,…
5m read
Featured reports
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ReportHispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
TV & streaming3m read
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Report2023 State of Play Report
Discover how to enhance channel programming, tailor recommendations and customize user experiences across FAST channels…
TV & streaming4m read
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ReportExamining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
Audiences2m read
